With the release of a companion app together with its Ikea living room catalogue, Ikea has finally taken the plunge into the world of augmented retail reality. In relation to its product samples featured on its catalogue pages, Ikea furniture fans are given access to bonus digital content.
The Ikea app offers new AR functionality where users can see what certain pieces of Ikea living room furniture, through a digital version of the chosen furniture, will look like in a specific room. By simply scanning one of the 90 AR-enabled catalogue pages that come with the app and tossing the catalogue on the floor, users can see the appearance of the digital version of the furniture.
It is actually on the screen of the mobile device of the users that the Ikea app superimposes a 3D model of the chosen Ikea living room furniture. The effect of the would-be furniture in the chosen room is seen by the users without their having to physically move furniture around.
For anyone living alone on his own or with his family, the living room is an important home space. It is where a family usually spends time together. It is also the place where most of the guests of the family spend the majority of their time in. Because of this, other than holding up to the wear and tear of everyday living, living room furniture sets must be chosen on the basis of their ability to create a pleasant and welcoming atmosphere.
By starting with the basics, the selection of living room furniture sets could not go wrong. Before contemplating on ottomans and additional tables, it must be ensured that the basic elements of a standard living room, i.e., a sofa, an armchair, a side table and a coffee table, are covered. Priority must be given to investment pieces, such as high-quality, solid furniture with sturdy wood frames and sinuous steel springs, which may be more expensive but hold up better and last much longer.
The Ikea app offers new AR functionality where users can see what certain pieces of Ikea living room furniture, through a digital version of the chosen furniture, will look like in a specific room. By simply scanning one of the 90 AR-enabled catalogue pages that come with the app and tossing the catalogue on the floor, users can see the appearance of the digital version of the furniture.
It is actually on the screen of the mobile device of the users that the Ikea app superimposes a 3D model of the chosen Ikea living room furniture. The effect of the would-be furniture in the chosen room is seen by the users without their having to physically move furniture around.
For anyone living alone on his own or with his family, the living room is an important home space. It is where a family usually spends time together. It is also the place where most of the guests of the family spend the majority of their time in. Because of this, other than holding up to the wear and tear of everyday living, living room furniture sets must be chosen on the basis of their ability to create a pleasant and welcoming atmosphere.
By starting with the basics, the selection of living room furniture sets could not go wrong. Before contemplating on ottomans and additional tables, it must be ensured that the basic elements of a standard living room, i.e., a sofa, an armchair, a side table and a coffee table, are covered. Priority must be given to investment pieces, such as high-quality, solid furniture with sturdy wood frames and sinuous steel springs, which may be more expensive but hold up better and last much longer.
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